A sustainable fashion brand specializing in swimwear made from upcycled materials, Natasha Tonic produces timeless, eco-conscious pieces designed to last while reducing waste and environmental harm, all crafted with ethical production processes in mind.

Founded in 2011 by master pattern-maker Brit in Newport Beach, California, BeachCandy Organics is a women-owned luxury swimwear brand handcrafted in Los Angeles by skilled local artisans earning fair wages. Named Editors Pick by Sports Illustrated, BeachCandy pivoted in 2021 to 100% natural fiber organics — including the world's first organic one-piece swimsuit made from 53% organic hemp and 47% organic cotton with zero synthetics. Small batch, zero waste production with an upcycling program and no toxic chemical dyes.

Masa Swim offers ethically produced swimwear made from recycled ocean plastics and regenerated materials, with an emphasis on high quality, sustainable designs that combine performance with minimal environmental impact.

Founded in 2010 by Sara on Maui, Indie Attire is a one-woman handmade swimwear and clothing brand built on sustainable sourcing and extraordinary craftsmanship. Every piece is designed, patterned, and sewn by Sara herself using sustainably sourced hemp, hemp-silk blends, and upcycled fabrics — with no cheap mesh lining, just double-layer swimwear fabric for superior durability, support, and comfort. A true local Maui brand with a global following on Etsy.

100% Natural? Zubek is making it happen for the tough plasticky categories: swimwear, outerwear, and activewear, with a material called Seacell. No plastic, no hormone disrupting. Made in Europe, your health is worth the investment.

Founded in 1989 on the Aeolian island of Filicudi by Daniela Fadda, Isole & Vulcani is an Italian artisan swimwear brand making seamless, microplastic-free beachwear entirely from GOTS-certified organic cotton with natural dyes. Handcrafted in Italy with minimal seams, no padding, no underwire, and no synthetic linings. Packaging is made exclusively from cotton with virtually no plastic. Beloved for their timeless mix-and-match aesthetic inspired by the volcanic landscapes of the Mediterranean — for women and kids.

ONLY WETSUITS USE NATURAL MATERIALS. A women led swimwear and activewear brand inspired by the Pacific that blends California design with eco-conscious production using 100% recycled fabrics, biodegradable packaging, and premium limestone based neoprene for minimal environmental impact.

Selective Hā is a Hawaii-based sustainable swimwear and lifestyle brand designed on Oahu and slow-sewn locally with attention to circular practices and minimal waste. Their Wetsuit Buyback Program returns outgrown wetsuits to the wear cycle through second-hand resale and upcycling. Their Upcycled Collection repurposes discarded materials — including boardshort backpacks made from upcycled fabric — into quality, long-lasting products. Everything is made with natural and upcycled materials, designed for maximum lifespan and multifunctionality, for women, men, and keiki.

Founded in the United States with roots in coastal design, Alex Crane crafts breezy, natural fiber clothing from renewable materials like linen and organic cotton, emphasizing timeless comfort and mindful material choices across multiple global manufacturing sites.

Pure Earth Collection is the world's first organic cotton swimwear brand for the whole family, founded to eliminate microplastics and synthetic fabrics from swimwear. All styles are made from 98% GOTS-certified organic cotton and 2% elastane, with non-toxic dyes, UPF 50+ sun protection, and organic cotton lining instead of the usual plastic mesh. Free of PFAS and BPA. Every swimsuit sold removes approximately 14 grams of plastic from oceans and shores through their Cleaner Oceans Pledge.

Natural Materials / Woman Owned / GOTS Certified / Eco Packaging

ONLY WETSUITS USE NATURAL MATERIALS. Patagonia is a leading outdoor brand known for its commitment to sustainability, using recycled and organic materials, fair labor practices, and environmental activism in its clothing, swimwear, and gear collections. Their transparency and dedication to the planet have made them an iconic name in ethical fashion.