outerwear.
These innovative brands are paving the way to high-functioning outerwear that doesn't abuse Earth's resources. Many of the popular outerwear brands you know boast about functionality in nature and use the environment as their marketing backdrop. They use toxic chemicals for warmth and water repellency, sweatshops, and cheaper polluting manufacturing. We’ve done the vetting and research to find your best alternatives. Don’t compromise for the sake of the planet.
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WE-AR4
WE-AR4, founded in New York, upcycles luxury deadstock and surplus materials from leading European mills into elevated, climate-positive essentials—creating responsible fashion designed in NYC that transforms waste into timeless style while pursuing carbon neutrality and eliminating non-sustainable materials.
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Reformation
Reformation, founded in Los Angeles, combines eco-conscious design—built around sustainable fabrics, green infrastructure, and transparency—with production across its own L.A. factory and carefully vetted global partners—and now offers permanent, extended sizing up to 1X–3X (US 14–24) across many of its most popular styles.
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Girlfriend Collective
Girlfriend Collective, founded in Seattle, creates transparently made activewear from recycled materials manufactured ethically in SA8000-certified facilities in Vietnam (with material processing in Taiwan), and is proudly size-inclusive, offering styles from XXS to 6XL.
Click below for $10 off referral code
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Forét
Forét, founded in rural Denmark and now based in Copenhagen, offers minimalist, versatile menswear that blends outdoor functionality with everyday wear, produced predominantly in ethical European facilities—all guided by a “slow goods” philosophy rooted in intentional design, durability, and responsible transparency
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United By Blue
United By Blue, founded in Philadelphia, designs sustainable apparel and accessories ethically produced in certified facilities in China, Turkey, and Vietnam, is a Certified B Corporation, and removes one pound of trash from oceans and waterways for every product sold through company-led cleanups.
Click referral link below for $10 off $75 purchase
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Good Studios
Good Studios, founded in Australia, creates sustainable hemp-based clothing, bedding, and homewares, all handmade to order in Ethical Clothing Australia–accredited facilities, with a focus on eco-friendly materials, minimal waste, and local environmental initiatives like tree planting.
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Toad and Co
Toad & Co, originally founded as Horny Toad in in Telluride, Colorado, and now headquartered in Santa Barbara, California, partners with sustainable factories abroad and gives back through initiatives like donating 1% of sales to environmental nonprofits, running the Planet Access Company for employing adults with developmental disabilities, and supporting circular fashion via take-back and resale programs.
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Passenger Clothing
Passenger Clothing is a UK-based sustainable outdoor apparel and accessories brand using organic cotton, recycled fabrics, and sustainable hemp. Made in fair trade factories across the UK, Europe, and Asia, they plant a tree for every item sold and partner with The Plastic Project, Surfers Against Sewage, and #2minutebeachclean. Designed for adventurers — versatile, travel-friendly, and built to last.
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prAna
prAna, founded in a California garage and still headquartered in Carlsbad, designs and outsources its sustainable activewear globally—including Fair Trade Certified and bluesign®-approved materials across its supply chain—and gives back through efforts like its Responsible Packaging Movement, Fair Trade premiums to workers, and donations to environmental causes via collaborations like Textile Exchange and 1% for the Planet.
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Nudie Jeans Co
Nudie Jeans Co., founded in Sweden, crafts organic cotton denim primarily manufactured in Italy (with materials sourced from India, Turkey, Italy, and Japan), and actively promotes longevity through free repairs, take-back programs, and recycling of pre-owned jeans to foster a truly circular, transparent supply chain.
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Finisterre
Finisterre, founded in St Agnes, Cornwall, designs durable, sea-inspired outdoor apparel manufactured in facilities across the UK, China, Turkey, Romania, and more—holds B Corp certification, and champions circularity through innovations like recyclable wetsuits, biodegradable packaging, upcycling projects, and a repair/take-back program.
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Nau
Nau, founded in Portland, Oregon, designs technical urban-outdoor apparel using sustainable materials, now operated under South Korea’s Black Yak group with design roots still in Portland—and empowers customers to direct 2–5% of each sale to environmental and social nonprofits through its long-running "Partners for Change" program.
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Cotopaxi
Cotopaxi, founded in Salt Lake City, Utah, designs colorful outdoor gear and apparel, ethically produced in certified facilities in China, Vietnam, and other countries, is a Certified B Corporation, and allocates 1% of annual revenue to the Cotopaxi Foundation, supporting global poverty alleviation, education, and health initiatives.
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Wuxly
Wuxly, founded in Canada in 2015, designs and manufactures high-performance, vegan outerwear in Toronto (with production also in Winnipeg and Calgary), is a Certified B Corporation, and gives back through programs like its Trade Up initiative and partnerships with Ocean Co. to reduce ocean-bound plastic.
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Outerknown
Outerknown, co-founded in 2015 by surfer Kelly Slater and designer John Moore in California, produces sustainable apparel with over 90% of its fibers from organic, recycled, or regenerative sources, manufactures with Fair Trade–certified partners, and gives back through programs like its Outerworn resale platform, regenerative cotton initiatives, and partnerships with nonprofits such as Ocean Conservancy and The Ocean Cleanup.
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Icebreaker
Icebreaker, founded in Wellington, New Zealand in and now headquartered in Auckland, creates high-performance outdoor apparel from ethically sourced merino wool—manufactured in partnerships extending to Shanghai and beyond—with deep transparency (like its “Baacode” traceability system) and active commitments toward plastic-free products and regenerative wool farming.
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Picture Organic Clothing
Picture Organic Clothing, founded by three childhood friends in Clermont-Ferrand, France, produces outdoor apparel—chiefly in audited, eco-conscious factories in China and Turkey—while also holding B Corp certification and pioneering traceable, circular, and low-impact design practices.
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Patagonia
Patagonia, founded in Ventura, California, manufactures outdoor apparel and gear worldwide with a strong focus on recycled and organic materials, is a certified B Corp, and is widely recognized for pioneering environmental activism, repair and resale programs, and its commitment to “1% for the Planet.”
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REI Co-op
REI Co-op, founded in Seattle, Washington in 1938, is a member-owned outdoor retailer and gear manufacturer that produces apparel and equipment with a strong emphasis on recycled and bluesign®-approved materials, reinvests heavily in outdoor access and conservation through its Co-op Community and Cooperative Action Fund, and leads industry sustainability initiatives.
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